Preparing for events can be the most difficult aspect of many events. Event coordinators must account for everything so that the experience is flawless for the attendees. There are so many facets that go into creating the perfect event. Today we are going to take a look at some of the biggest controllable factors for events. Inevitably, there will always be room for chaos and error, but if you follow our guide, you should be in the best position possible to succeed!
If you are deciding to throw an event, you want to make sure that you have an active online presence. The digital realm is where most promotion is done, particularly for large events. If your brand does not have a strong online presence, you may find it difficult to attract your desired audience. Social media allows for open and easy channels to connect with your customer base. This is also the perfect place to start developing your brand. Interacting with clients and finding out what they want is what social media is for. Utilize these free tools to attract the largest audience of your ideal target market to your next event.
In order to have a buzz about your event there needs to be proper promotion. There are a variety of channels that are available for use. Our first recommendation would be to find the trusted sources who throw large events in your industry. From here, take a look at their marketing efforts and see what may also work for you. Doing this allows your company to minimize the testing phase, and get right to targeting the market that you are after.
There are a plethora of channels that can be used to target your audience. The most common would be the Google Ad campaign. This allows you to target specific keywords and phrases that people are searching for. Targeting other conferences or the market that you are looking to attract is the best way to advertise your campaign. There are also other digital channels like social media channels or trusted industry expert websites.
Once you have people’s attention, you have to work to keep it. People lose attention quick, so you need to make sure the content you are offering if relevant and interesting. No one wants to go to an event where they have already seen all the information. Bring a fresh take with new innovations to the floor to start conversation and fuel the imagination. Research what is hot in your industry and what your potential clients want to see. This will set your company up for success while “wowing” your audience along the way.
Interesting content varies widely across the different niches. Make sure the content is relevant and interesting to your target audience. There is no point spending lots of money on new material if you are after the wrong market. This can be the making or breaking point of if an event becomes relevant, or if it is a “one-and-done” type scenario.
We want your event to be one that people talk about months after it is over. The most effective way to do this is to set up a quality event, with quality equipment. By all means, this does not mean go out and rent or buy the most expensive equipment. What we recommend is that you do your due diligence to make sure you are taking advantage of the right equipment for your situation. Trying to be cheap or cutting corners will almost always come back to haunt you. Do things right the first time so your audience is begging for most events of the same caliber in the future.
The final piece to putting together a great event is making sure you have a clear message. A clear message and consistent branding allows your attendees to leave your event with a clear idea in their mind. Consistent signage and repeated themes and patterns is a great way to keep your event on the right track. This also gives your audience the right expectation on what event they are partaking in.